Using management information to improve financial performance

The issue

A leading media organisation was aware that most of its senior people lacked the financial skills and understanding they needed.  Although they had attended programmes providing general finance for non-financial managers, the benefits had been short-lived - mainly because much of the information was irrelevant and not reinforced in the workplace.

The action

We designed a totally tailored programme that addressed the finance concepts and terminology they used. Covering all aspects of financial management, it included only media and organisational-specific case studies.  The exercises and case studies also reflected what managers would experience when they returned to their desks.

The outcome